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“So… what am I gonna do now? I lost everything I built”

“So you grow!”


This happened a few years ago, I was having a conversation with one of my best friends, and his answer left me thunderstruck. I found myself without a job and without the person I loved in a foreign land from a day to another.

I’ve always worked hard and I can’t clearly say I didn’t have discounts from life. For a moment I have been lost, I looked in the mirror and did not understand who I was and what I wanted. Then my friend’s words came to my mind and decided to react and this is when “So you grow” became a way of living for me.


Looking back I feel very lucky, I am a full stack marketer with more than 12 years of digital marketing and visual communication experience … I worked with major brands in Paris, Monaco, Milan, Rome and Dubai, created specialized marketing teams, hired people, worked in multicultural environments… but when I look back it all just feels like a very stressful lifestyle where I couldn’t find the time for the things that really mattered to me. Understanding this, was a strong trigger, pushing me to change the way I use my time for what is really important to me.

I thought some other people could be in the same situation, and So You Grow is a tool for those who want to make a change in their lives.

My approach to life is easy… when I don’t know how to do something… I sit down, study and learn it.

So You Grow is a blog, but also a collection of tools and knowledge ready to use for anyone who wants to learn how to do business online, it’s not just digital communication or marketing, but also creativity and graphic design… because you need to know there are two kinds of people you will meet in life… those who know how to promote a product but don’t have a product, and those who have a product but don’t know how to promote it.

You know. . . we are living in a very exciting period for the human race, where digital technologies are radically changing our way of living. The digital revolution is impacting the way we work, live, consume, communicate, eat, drink and love. I don’t know what you think… but I want to be part of it!

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